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学习类图书出版角度更具“灵性”

学习类图书出版角度更具“灵性”

分类:
教学前沿
作者:
来源:
2015/10/30
浏览量
【摘要】:
中国出版传媒商报记者徐潇然    在不出门便可知天下事的网络时代,教科书出版更受考验,如今学生们可以从各种个人智能终端上获取海量的知识与信息,教科书怎样才能获得青少年读者的青睐?    中国出版传媒商报记者在书店发现了一本名为《会计学院对面的奶茶店》(华中科技大学出版社)的财务教科书,该书讲述了一位智勇双全的女性成功创业的故事,特点是巧妙地将一间奶茶店化作微型制造业,从费用、利润等多角度出发进行一

开心棋牌   ZHONGGUOCHUBANCHUANMEISHANGBAOJIZHE XUXIAORAN  

  ZAIBUCHUMENBIANKEZHITIANXIASHIDEWANGLUOSHIDAI,JIAOKESHUCHUBANGENGSHOUKAOYAN,RUJINXUESHENGMENKEYICONGGEZHONGGERENZHINENGZHONGDUANSHANGHUOQUHAILIANGDEZHISHIYUXINXI,JIAOKESHUZENYANGCAINENGHUODEQINGSHAONIANDUZHEDEQINGLAI?  

  ZHONGGUOCHUBANCHUANMEISHANGBAOJIZHEZAISHUDIANFAXIANLEYIBENMINGWEI《HUIJIXUEYUANDUIMIANDENAICHADIAN》(HUAZHONGKEJIDAXUECHUBANSHE)DECAIWUJIAOKESHU,GAISHUJIANGSHULEYIWEIZHIYONGSHUANGQUANDENVXINGCHENGGONGCHUANGYEDEGUSHI,TEDIANSHIQIAOMIAODIJIANGYIJIANNAICHADIANHUAZUOWEIXINGZHIZAOYE,CONGFEIYONG、LIRUNDENGDUOJIAODUCHUFAJINXINGYIXILIEYOUQUDESHUJUFENXI。JUDIAOCHA,GAISHUZAIWANGSHANGSHOUHAOPINGPODUO,YOUQISHOUNIANQINGDUZHEHUANYING。ZHEIZHONGXUANTIJIAODU“LINGLEI”DETUSHUDUICHUBANSHELAISHUOYOUJIEJIANYIYI。  

  CHENGRUYIWEIYEZHESUOYAN,CHUANTONGDEJIAOXUELINIANHEYITUSHUWEIZAITIDEJIAOCAICHANPINZHENGZHUJIANBEIYI“YOUXIHUODONG”WEIHEXINDEXINLINIANHEYI“YOUXICAILIAO”WEIZAITIDEJIAOYUZIYUANGONGYINGMOSHISUODAITI。JIAOYUZIYUANGONGYINGSHANGYAOXIANGZAISHICHANGJINGZHENGZHONGSHENGCHUBINGYINGDEYIXIZHIDIJIUXUYAOZAIDUOGELINGYUYONGYUCHUANGXIN。ANZHAODANGJINWANGLUOLIUXINGYULAIJIANG,JIAOCAICHUBANJIAODUYINGGENGJU“LINGXING”。  

  教科书、科普书创新有道  

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  YOURURENMINYINLECHUBANSHEGUZHENGQIMENGJIAOXUELINGYUQUANXINLIZUO——《CHENYUGUZHENGQUWEIQIMENGJIAOCHENG》。JURENYINSHELILUNBIANJIBUFUZHURENLIUMUSUJIESHAO,GAISHUCAIYONGQUANXIN“QUWEI”DEBIANXIELINIAN,JIWANGUZHENG、CHANGERGE、TINGGUSHI。JIAOXUEZHONGDEGUZHENGCAIYONGWUSEZHENGXIAN,JIDADITISHENGLEXUESHENGDUIGUZHENGQINXIANDEBIANSHIHEMINGJISUDU。JIAOXUEHAIYINRUJIAOSEBANYAN,YI5ZHONGYANSESHEJIFENBIEDAIBIAO“GONG”“SHANG”“JIAO”“ZHI”“YU”DELEYINZHANSHI——“CHENYUYINLEXIAOZHANSHI”,YINDAOXUESHENGXIANGHUJIAOLIU,DADANCHUANGZUO。  

  YUXINJISHUJIEHECHENGWEIXINREDIAN。ERWEIMAZAIZHINENGSHOUJISHANGYIBUNENGCHENGWEIXINJISHU,DANZAIJIAOKESHULINGYUNEIHAISUAN“XIAOXIANROU”。RENMINJIAOYUCHUBANSHEYUJINNIANTUICHUDE《ZHONGXIAOXUEXIAOYUANZUQIUJIAOCAI》SHOUCIYINRUERWEIMA、3DTUXIANGHEZHENRENHUAMIAN。ZAIGAIJIAOCAIDEMEIGEJISHUJIESHAOBIAOTIPANGBIAN,DOUYOUYIGELVSEDEERWEIMA,ZHIYAOYONGSHOUJISAOYISAO,JIUKEYIHUODEXIANGYINGDEJISHUSHIPIN,BIRUZHIYAOSAOYISAOZAI“JIAONEICETIDIGUNQIU”BIAOTIPANGBIANDEERWEIMA,JIUKEYIHUODEZHEIYIJISHUDEZHENRENJIAOXUESHIPIN。“CAIYONG3DJISHUZHUYAOSHIKEYISHIGEZHONGJISHUZHANSHIYIMULERAN,FANGBIANXUESHENGLIJIE。” RENJIAOSHETIYUSHIZHURENCHENKEQIBIAOSHI,ZAI3DRENWUDESHEJISHANG,JIAOCAIHAITEBIEZHUZHONGNANNVBILIDEDAPEI,FANGZHICHUXIAN“NANSHENGYIBIANDAO”DEQINGKUANG。  

  DIAOKANXINGDEWULIXUEKEPUSHU,RANGKUZAODEWULIXUENENGQINGSONGDIXIYINDUZHE。BIRUBEIJINGLIANHECHUBANGONGSIDE《LIANGZISHIHUA:SHANGDIZHITOUZIMA?》HEWAIYUJIAOXUEYUYANJIUCHUBANSHEDE《HUOJINHESHANGDI,SHEIGENGNIU》RANGBUSHAOXIAODUZHEWEIZHIZHEMI。QIANZHEHAOCHENGYONG“80HOUYUYAN”XUSHUKEXUEJIANGHU,BUJINRONGHUOKEPUCHUANGZUOJIANG,YEHUODEWENJINTUSHUJIANG;HOUZHEYONGSHENGDONGYOUMODE9GEHUATIYINRENZHUYI,“TONGJISHUJUKEXINMA?”“XIAOWENTIDADAOLI”“SHENANLIHUASHIYANJISHUDEDANGDAIDACHU”“YUXIWEICHUJIANSHENQIDENAMIJISHU”“YUANKANSHIMOFA,JINKANSHIGUANGXUE”“BUKEJINZHIDELIZISHIJIE”“GUIMEISIDEYUANJUZUOYONG”“WENSHIJIAN,SHIKONGWEIHEWU?”“ZHAOYAZHAOYAZHAOLIZI”,XIANGSHIYUDUZHEDUIHUA,YOUXIANGSHIKUITANWULIYUSHENGHUODEAOMI,YOUQUYOUYOUYONGDENEIRONGQINGJIEDAIJIRENSHENSHENDESIKAO。ZAIRUXINANJIAOTONGDAXUECHUBANSHECHUBANDE《ZHONGGUOMINJIANWENHUAYUWULIQUWEI》。JUGAISHUBIANJIGUOFAZIJIESHAO,GAISHUSHIWOGUODIYIBUGUANYUMINJIANWENHUAYUWULIQUWEIXIANGJIEHEDEQINGSHAONIANKEPUZHUZUO,TUWENBINGMAO,BAWULIXUEJIBENZHISHIHEFANGFAYIZHONGGUOMINJIANWENHUAXIANXIANGWEIZAITICHUANDACHULAI,JIDADIZENGQIANGLEBENSHUDEXINGXIANGXINGHEKEDUXING。KEYISHIZHONGXUESHENGGENGJIAREAIWOGUOCHUANTONGWENHUAHEWULIZHISHI。

开心棋牌   ZONGHEERYAN,MUQIANZHENDUIXIAOXUECHUBANDECHUANGXINJIAOKESHUCHANPINXIANGDUIJIAODUO,BUGUOZHEIYIJIEDUANDECHANPINGENGDUOQIANGDIAOXINGQUPEIYANG。ERXIANGGUANRENSHIYEBIAOSHI,QISUOZAISHEZHENDUIXIAOXUEJICHUZHONGFENBIETUICHUCHUANGXINJIAOKESHUCHANPIN,QIZHONGXIAOXUEJIEDUANDECHANPINZUIWEIZOUQIAO。CHUCHANPINZISHENYUANYINWAI,ZHEIKENENGYUGAONIANLINGDUANDEDUZHEXUEXIJINZHANG、KEWAIYUEDUKONGJIANYOUXIANYOUGUANXI。  

  加入游戏元素更受欢迎  

  YOUXIYIJINGCHENGWEIQINGSHAONIANSHENGHUOZHONGBIBUKESHAODEDIAOJIPIN。TONGSHUSHICHANGZHONGBIAOXIANBUFANDEYOUXISHUYUANSU,YEJIANGRONGHEZAIZHUDUOJIAOKESHUJIKEPUSHUZHIZHONG,ZHUDUOCHUBANSHEZAICIFANGMIANJINXINGLEYOUYICHANGSHI。  

  JIAOKESHUYUYOUXIRONGHESHIXIYINWANGLUOSHIDAIXUESHENGDEZUIJIASHOUDUAN。HUADONGSHIFANDAXUECHUBANSHEYUSHANGHAISHUZHANTUICHUDE《XIAOXUESHENGKoduQUWEICHENGXUSHEJI》,YIYOUXIJIFAERTONGXUEXIXINGQUWEIDAOXIANG,ZHIDAOERTONGXUEXIKoduCHENGXUSHEJIYIJIYOUXISHEJIFANGFA,SHIXIANERTONGDUIJISUANJIXIANGGUANZHISHIJINENGDEZHANGWO、DUIXITONGGUANNIANHEJISUANSIWEIDELINGWUYIJIDUICHUANGXINNENGLIDEPEIYANG。GAIJIAOCAICHONGMANQUWEIXING,JIANDANYIXUE,SHIHEXIAOXUESHENGSHIYONG。GAISHUZHUBIAN、HUADONGSHIFANDAXUEJISUANJIXIJIAOSHOUWANGRONGLIANGBIAOSHI,XUEXIBIANXIECHENGXU,XUYAOBINGQICHENGXUSHEJIZHONGDEXUDUOXIJIEGUIDING,RANGERTONGZAIYOUXIANDESHIJIANNEIGUANZHUCHENGXUSHEJIDESHIXIANSIXIANGYIJIDUIXUEXIYUSHENGHUODEZHIDAOZUOYONG。GAISHEYUSHANGHAISHUZHANJUBANDE“XIAOXUESHENGKoduQUWEIBIANCHENGJIANGZUO”ZUOWUXUXI,XIANCHANG30TAIDIANNAOQIANZUOMANLE“XIAOCHENGXUYUAN”,SHENZHIYOUZHONGXUESHENGGANKAIYUZHEIBENJIAOCAI“XIANGJIANHENWAN”。  

开心棋牌   XIAOXUESHENGDEZHUYILIZONGSHIHENNANJIZHONGDE,ERKoduSHIYIKUANZHENDUIERTONGQUWEIDERUANJIANKAIFAGONGJU,GAIRUANJIANKEYIBIANZHIYOUQINGJINGDEYOUXIHUODONG,NENGGOURANGERTONGTIQIXINGQUHEZHUYILI。ZAIXUEXIKoduRUANJIANDEGUOCHENGZHONG,ERTONGKEYICHONGFENFAHUIGEZIDEXIANGXIANGLI,GUANCHASHENGHUO,BIANZHIYOUQUDEGUSHIQINGJIE,YIJUKoduRUANJIANDEKAIFAHUANJINGYAOQIU,SANWEICHANGJING、RENWUXINGXIANG、HUODONGGUIJI、YOUXIGUIZEDOUNENGZAIJISUANJISHANGSHIXIAN。  

  YOURUDONGNANDAXUECHUBANSHEDE《YOUXIKAIFAZHONGDEWULIXUE(DIERBAN)》。KEYIRANGDUZHEZAIFENGFUYOUXIZHONGXIANSHIYIYISHANGDEWULITIYAN,ZHEIBENJINGDIANSHUJIDEKUOZHANBANBENWEIDUZHEXIHUAYOUXIKAIFAZHONGDEWULIGUIZE。DUZHEKEDADAOPENGZHUANG、BAOZHA、SHENGYIN、DANSHEHEQITAYIXIEZAIZHINENGSHOUJIHEPINGBANDIANNAOZHONGSHIYONGDEXIAOGUO。  

开心棋牌   LINGWAI,DIANZIGONGYECHUBANSHEJIJIANGTUICHUDE“JINWANQIDIANBAN,WOJIADEYOUXISHISHUXUE”XILIE。JUJIESHAO,GAIXILIEGONG4CE,TONGGUOMEICESHEJI7GEYOUXICHANGJING、63GESHUXUEYOUXI,FENBIECONGSHUYUSHUDEJISUAN、LIANGYULIANGDEJISUAN、TUXINGSHIBIEYUTUXINGGUILV,YIJISHUXUEZAISHENGHUOZHONGDEZONGHEYINGYONG7GEFANGMIANQUANMIANKAIFAERTONGSHUXUESIWEI。GAIXILIEDUCHUANGXINGDIJIANGERTONGDESHENGWURENZHIZHOUQIYOUXIAORONGRUJIAOXUEZHONG,BUJINKEYIRANGERTONGXINGCHENGSHIJIANGUANNIAN,HAIKEYIRANGJIAZHANGYUANLIDIANSHI,QINJINHAIZI。BEIJINGSIZHONGSHUXUEGAOJIJIAOSHI、SHUXUEJIAOYUBOSHILVBAOZHUBIAOSHI,ZHEITAOSHUJIANGSHUXUERONGRUSHENGHUOQINGJING,RANGSHUXUEGAINIANHUOWENTIZIRANYOUQUDIFASHENG:YOUERZAISHENGHUOHEYOUXIZHONGGANSHOUSHU、LIANG、XING、SHIJIANHEKONGJIANBINGTIYANDAOSHUXUEDEYOUQUHEZHONGYAO;ZAICAOZUOXINGHUODONGZHONGFAZHANGUANCHA、JIYI、XIANGXIANGHESIWEIDENGRENZHINENGLIHESHUIPING,YIDINGHUICHENGWEIXIAOPENGYOUSHUXUEQIMENGDELIANGSHIYIYOU。  

开心棋牌   CHUBANSHEZHIYOUYITUOBUDUANCHUANGXINDEXUANTIJIAODU,ZHANGWOWANSHANDECHUBANZIYUAN,XINGCHENGZAIWANGLUOSHIDAIXUESHENGZHONGDEHAOZHAOLI,CAINENGZUIZHONGXINGCHENGZAIZHEIYITESECHUBANBANKUAIDEJINGZHENGLI。

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