开心棋牌

  • 我们的图书产品品牌是“通城学典”
  • 诚信

南通市弘文图书发行有限公司
NANTONG HONGWEN BOOKS ISSUED CO.,LTD

 

地址:江苏省南通市港闸经济开发区永康路
电话:0513-55889533

传真:0513-55889533
邮箱:nthw001@sina.com

联系我们

互动栏目

手机版网站

微信公众号

弘文官方网站:

搜索

底部版权

Copyright © 2018 南通市弘文图书发行有限公司 江苏通典文化传媒有限公司 开心棋牌
    |    

开心棋牌

NEWS CENTER

>
>
>
社交阅读让出版不再孤单

社交阅读让出版不再孤单

分类:
教学前沿
作者:
来源:
2015/10/30
浏览量
【摘要】:
中国出版传媒商报记者龚牟利    “社交阅读”之风似有越吹越劲之势。一个多月前,微信团队联合阅文集团推出主打社交功能的“微信读书”,要“让阅读不再孤独”,引发关注。微信背靠数亿用户,转化为“读者”用户的竞争力不容小觑。京东也不甘拜下风,收购高端社交阅读平台——拇指阅读,同时推出京东阅读,拥有阅后即焚、智能推荐等功能。在此势头下,咪咕数字传媒有限公司总经理戴和忠表示“未来数字阅读的市场将继续蓬勃发展

开心棋牌   ZHONGGUOCHUBANCHUANMEISHANGBAOJIZHE GONGMOULI  

开心棋牌   “SHEJIAOYUEDU”ZHIFENGSIYOUYUECHUIYUEJINGZHISHI。YIGEDUOYUEQIAN,WEIXINTUANDUILIANHEYUEWENJITUANTUICHUZHUDASHEJIAOGONGNENGDE“WEIXINDUSHU”,YAO“RANGYUEDUBUZAIGUDU”,YINFAGUANZHU。WEIXINBEIKAOSHUYIYONGHU,ZHUANHUAWEI“DUZHE”YONGHUDEJINGZHENGLIBURONGXIAOQU。JINGDONGYEBUGANBAIXIAFENG,SHOUGOUGAODUANSHEJIAOYUEDUPINGTAI——MUZHIYUEDU,TONGSHITUICHUJINGDONGYUEDU,YONGYOUYUEHOUJIFEN、ZHINENGTUIJIANDENGGONGNENG。ZAICISHITOUXIA,MIGUSHUZICHUANMEIYOUXIANGONGSIZONGJINGLIDAIHEZHONGBIAOSHI“WEILAISHUZIYUEDUDESHICHANGJIANGJIXUPENGBOFAZHAN,SHEJIAOHUAYUEDUJIANGCHENGWEIYIZHONGXINDEXINGTAI”,MIGUSHUMEIJIANGYIIPWEIHEXIN,“GOUJIANCHUBANSHE—ZUOZHE—DUZHESHEJIAOHUACHUANGZUODESHENGTAIQUAN”。WUDUYOUOU,GUOJISHUZICHUBANZISHENZHUANJIAWEIXINBATEZAI2015GUOJISHUZICHUBANLUNTANSHANGYEZHICHU,“SUIZHESHEJIAOMEITIDUITUSHUYINGXIANGZHUJIANJIADA,TUSHUKAISHIYOUDUZHESHEQUQUDONGFAZHAN。GUOQUJIGEWENXUEPINGLUNJIAJIUNENGGAOSUDUZHEDUSHENME,DANZAIDIANZISHUSHIDAI,PINGLUNJIADETONGZHIDIWEISHOUDAODONGYAO。”SHEJIAOYUEDUZHENNENGJIYUEDUHECHUBANDAILAISHIZHIXINGBIANHUAMA?

  补全出版闭环  

  RUGUOSHUOZAIXIANYUEDUTIYANSHIYIDAOCAI,SHEJIAOYUANSUZESHIYIBAYAN——NEIRONGJIYUEDUBENSHENHAISHIZHUCAI,SHEJIAOYUANSUYONGLAIZENGTIANYUEDUDETIYANHEWEIDAO,ZHIYAOWEIXUANBINDUOZHU,WUKEHOUFEI,SHUOBUDINGXIANGHUZHUPINGZHONGHAINENGCUISHENGCHUYILIANGGEJINSHENGTANHEZHIYANZHAINI。  

  SHEJIAOYUEDUBINGBUXINXIAN,JIANGXIHUANDEYUJUFENXIANG,ZAISHUZHONGPINGZHU,XIANGHUTAOLUN,ZHEIZHONGXINGWEIGUYIYOUZHI,NEISHIJIAOZUO“PIZHU”。SHUZIYUEDUZHUANJIASHATEJINRENWEI,“XIANDAISHEJIAOHUAYUEDUZHONG,RENMENZHENZHENGXIANGZUODE,SHIBAZIJIDEXIANGFAZUOWEIZUIXINDEXINXISANBUCHUQU,TONGGUOHULIANWANGCANYUYICHANGBUDUANJINXINGDEBOQULIUXINGDUDEJINGZHENG,ERQIESHISHISHIDE。”  

  YAMAXUNQIXIAGoodreadsWANGZHANKEWEISHEJIAOYUEDUDESHOUGECHENGGONGZHE,ZAIQUANQIUYONGYOUCHAOGUO2000WANYONGHUHE3WANGEDUSHUJULEBU,YONGHUZAISHANGMIANKEYIZHAODAOYU3.6YIZHONGTUSHU,BINGKEYIJINXINGSHUJIPINGLUNHEHUDONGFENXIANGJIANSHU。2013NIANYAMAXUNYI1.5YIMEIYUANSHOUGOULEGoodreads,JIAQIANGQI“YUEDU+SHEJIAO+TUIJIAN”YOUSHI。Goodreads CEOQIANDELEBIAOSHI,SHEJIAOZAIWEILAI5NIANNEIJIANGGAIBIANCHUBANYEJIEDEXINGTAI。YANJIUSHUJUBIAOMING,CHULEZUOZHEDEZHIMINGDUYUPINPAILI,DUZHEMAISHUZUIDADEDONGLILAIZIPENGYOUTUIJIAN,DEDAOJIN8CHENGDUZHEDERENKE。  

  JINGDONGHEYUEWENHUOXUSHOUDAOLEYAMAXUNDEQIFA,YISHEJIAOYUEDUPINGTAIWANSHANCONGTUSHUQIANQISHIDU、ZHONGQIGOUMAI、HOUQIPINGLUNHUDONGDEQUANCHENGBUJU。  

  CONG2013NIANYIHOUFABUDEZAIXIANYUEDUPINGTAILAIKAN,WUBUJUYOUSHEJIAOYUANSU。WANGYIYUNYUEDUDEKEHUDUANYONGYOUWANSHANDESHUZHAIFENXIANGGONGNENG,RANGYONGHUKEYIZHENDUISHUZHONGMOUYIDUANYULUJINXINGFENXIANG,YESHIWANGYIYUNYUEDUDAZAOLITIHUAYIDONGYUEDUSHEJIAODEYICISHIJIAN。DUOKANYUEDUZAI2013NIANDIQIANXINTUI“SHUYOUQUAN”YESHUNYINGLEZHEIGEDAQUSHI,YONGHUZAIGERENZHONGXINKEYIGUANZHUZIJIDEPENGYOU、MOSHENGREN、DUOKANRENZHENGDAVYONGHUJIMILIAOHAOYOU。TONGGUOGUANZHUTAMEN,YONGHUZHIJIANKEYIXIANGHUFENXIANGSHUPING、SHUZHAIJIBIJI。KindleZEXINZENGLEDIANZISHUPIZHUTONGBUGONGNENG,DUZHEBUDANZIJIKEYIZAIYUEDUZHONGBIAOZHUZIJITEBIEXIHUANDEDUANLUO,HAINENGZAITONGYIBENSHUSHANGKANDAOQITAYONGHUDEPIZHU,DOUBANDEDIANZISHUYUEDUJIEMIANBUJIUQIANYESHIYONGLEGAIGONGNENG。  

  ZHENGRUZHONGBANWENHUACHUANBOYOUXIANGONGSIZONGJINGLIZHULISHENHAOSUOSHUO:“ZAIXIANSHEJIAOYUEDUPINGTAIBUSHIYOUSHUZICHUBANBUMENKAIFADEYIZHONGGULIDEFUWUMOSHI,XIANZAIDUOSHUFUWUFANGSHIDOUJIEZHULESHEJIAOMOSHI,SHEJIAOYUEDUHUICHENGWEISHUZIYUEDUDEYIGEJICHU。CHANPIN、FUWUSHEJIDOUYAOMANZUXIANGYINGSHEJIAOQUANZIDEXUYAO,RUGUOMEIYOUKAOLVZHEIXIE,JIHUBUKENENGSHENGCUN。”  

  SHEJIAOYUEDUYEBINGFEITAOSUOYOURENXIHUAN。QINGDAOCHUBANJITUANHAIYANGTUSHUBIANJIBUZHURENZHANGXINGYANGRENWEI:“YAOSHIXIANSHEJIAO,XIANZAIYOUDUOZHONGGONGJU,YUEDUQIAQIASHIZUIBUJUBEISHEJIAOGONGNENGDE。”YUEDUBINGBUSHISHIXIANSHEJIAODEZUIJIAGONGJU,DANYUEDUZHONGTIANJIASHEJIAOYINSUWUKEHOUFEI,GUANJIANZAIYUSHEJIAOYUEDUDAODIQIANGDIAODESHISHEJIAOHAISHIYUEDU。WEIXINDUSHUYINFASHEJIAOYUEDUZHENGYI,HENDACHENGDUSHANGZAIYUQIGUOYUQIANGDADESHEJIAOJIYIN,YOUQISHIQIDUSHUPAIXINGBANGGONGNENG,“ZUOSHU”FUZHUBIANZHANGYUANJIUBIAOSHI:DUIYUZHENZHENGDEDUSHURENLAISHUO,BINGBUZAIHUPAIMING。TENGXUNYUEDUBUMENXIANGGUANFUZERENZHANGQIANYIYEHUIYINGLEJIZHEDEGUANZHU,“HAOYOUPAIXINGDEMUDESHICUSHIAISHURENFAXIANSHENBIANXIANGTONGDEAISHUZHIREN,YICIJITAMENJINXINGYUEDUJIAOLIU。YISHICHANGXIANDERENMENBUHUIJINJINYINWEIXUANYAOERJIANCHIXIAQU,RIJIYUELEI,ZHEIBUFENLIUSHILE,CHENDIANXIALAIDEJIUSHIHEXINKEHU。”

  中小社数字创新的良策  

  NEIRONGBUZAISHIYICIXINGSHOUMAIDESHANGPIN,ERYINGCHIXUBUDUANDIGENGXIN,BINGCHENGWEIJUJITEDINGXINGQURENQUNDENIUDAI。ZHEIZHONGJIANLIZAIZHUANYEXIFENSHICHANGSHANGDESHENGENGMOSHI,BUSHIWEIZHONGXIAOCHUBANSHESHUZICHUANGXINDELIANGCE。  

  SHEJIAOWANGLUOHUOYUEDUPINGTAIDUICHUBANLINGYIDAHAOCHUSHIDUIZHONGXIAOCHUBANSHEHEZHANGWEICHANPINDEYINGXIANG。JUAODALIYANANKUNSHILANDAXUESHUZIWEILAIYANJIUSUOYANJIUYUANRENXIANGJIESHAO:“DULICHUBANSHANGTONGGUOZHUANYEHUANEIRONG,ZAIXIFENSHICHANGJIANLILIANJIEDUZHE、ZUOZHEYUCHUBANSHANGDEHUOYUESHEJIAOWANGLUO,BINGXINGCHENGSHEJIAOHUADEXILIECHUBANCHANPIN。BIRU,Hardie Grant BooksCHUBANDE《ZHANMUSI·HALIDIDEMEIJIUBANLV》YIFUFEINEIRONGWANGZHANWEICHUANBOZHUTI,YICIYANSHENGCHUZHIZHITUSHU、DIANZITUSHU、iPadYUANZHUOYINGYONGDENGXILIECHANPIN。TONGGUOLITIHUADECHANPINTIXIXIYINZHONGDUODUZHE,ZUIZHONGXINGCHENGLEJUYOUYINGXIANGLIDEPINJIUZHESHEJIAOWANGLUO,GAIDUZHESHUJUKUCHENGWEIHOUXUSHANGYEMOSHIDEJICHU。ZHEISHIDIANZISHUSHEJIAOHUAZHUANXINGDEDIANXINGANLI。NEIRONGBUZAISHIYICIXINGSHOUMAIDESHANGPIN;ERSHICHIXUBUDUANDIGENGXIN,BINGCHENGWEIJUJITEDINGXINGQURENQUNDENIUDAI。ZHEIZHONGJIANLIZAIZHUANYEXIFENSHICHANGSHANGDESHENGENGMOSHI,BUSHIWEIZHONGXIAOCHUBANSHESHUZICHUANGXINDELIANGCE。”  

  GoodreadsZHISUOYINENGYINFASHEJIAOYUEDUDECHAOLIU,BUJINYINQIFUZAISHEJIAOYINGYONG,ERQIEYINWEIYINRUZUOZHE、DUZHEHECHUBANSHANGXINGCHENGDESHEQUN,2000DUOWANZAIXIANHUOYUEYONGHUDEPINGLUNDELILIANGKEXIANGERZHI。DANWEIHEDOUBANHE“DUYAO”DENGPINGTAIQUEWUCIYINGXIANGLI,WENTIZAIYUYAOJIANGYUEDUSHEQUNSHANGYEHUABINGFEIJIANDAN。SHOUXIAN,GoodreadsYOULIANGHAODESHEQUZIZHICHUANTONG,YONGYOU4WANDUOMINGZHIYUANZHEBIANJI,ZHEIJIUSHIRENMENCHANGSHUODE“ZHONGBAO”。QICI,GoodreadsDEYONGHUSHULIANGDUO,GUIGONGYUMEIGUOLIANGHAODEYUEDUCHUANTONG,ERGoodreadsJIARUFacebookDE“KAIFANGTUJING”,SHIQUANQIUSHUYISHIYIJIDEFacebookYONGHUSHIXIAN“WUFENGTIYAN”,DANGNIANJINCIYIXIANGQIYONGHUSHULIANGJIUZENGJIALE77%,ERQIZUIHEXINDEYOUSHIZAIYUSHOUGOULEZUIHAODETUSHUTUIJIANYINQINGDiscovereads.comWANGZHAN。  

开心棋牌   MUZHIYUEDU、WEIXINYUEDUDOUYOUKENENGFUZHIZHEIZHONGMOSHI。SHOUXIANCONGYONGHUSHULIANGLAISHUO,WEIXINYONGHUSHUKEYIZHUANHUANWEIWEIXINYUEDUDEYONGHU,DIANSHANGJINGDONGZAIZUOTUIJIANYINQINGSHANGYEPOJUSHILI。DANWEIHEWEIXINYUEDULINGZUOAPPERBUSHIZHIJIEQIANRUDAOWEIXINZHONG?ZHANGQIANYIBIAOSHI,WEIXINDUSHU“ZUIDADEBUTONGSHIJIANGQUANZISUOXIAOZHISHENBIANDEWEIXINYOURENQUANZI。YUEDUSHIYIJIANPIANYANSUJIAOGERENDESHIQING,ZHITONGDAOHEDERENRONGYICHENGWEIHAOYOU,WOMENJIANGQUANZISUOXIAOZHIWEIXINHAOYOU,HAOYOUJIANJINXINGYUEDUDEFENXIANGJIAOLIUXINGWEIHUIBIMOSHENGRENGENGJIAZIRANHERONGYI。”DANZHEIZHONGFANGSHISHIFOUFUHESHEJIAOYUEDUDEFAZHANQUSHI,HAIYOUDAIGUANCHA。  

  传统出版如何做社交?  

  SHEJIAOPINGTAISHIGAIZAOCHUANTONGCHUBANDETUPOKOU,DUONIANLAICHUBANJIEZHUANXINGSUOZUODEDOUSHIDIANZISHU、SHOUJIYUEDUYILEIDESHUZIYUEDU,MEIYOUZHENZHENGDIZHENGHENEIRONG、KAIZHANSHUZICHUBAN。GUOYOUCHUANTONGCHUBANQIYEBUJINGGUOTUOTAIHUANGUDEBIANHUA,HENNANSHIYINGXINGSHIDEFAZHAN,ERMUQIANLAIKAN,JIANLISHEJIAOPINGTAISHICHUBANJIEKAIZHANHULIANWANGCHUBAN、JIANLISHUJUKUDECHULUZHIYI。  

  SHEJIAOYUEDUZUOWEIYIZHONGFUWUSHOUDUAN,QISHICHUANTONGCHUBANSHEHENZAOJIUZAIYONG,NEIJIUSHIDUSHUHUI。ERZAIHULIANWANGSHIDAIDESHEJIAOYUEDU,CHUBANSHEZAISHEJIAOPINGTAISHANGKEYUFUWUSHANGHEZUO。  

  JURENMINCHUBANSHEZAIXIANYUEDUSHEJIAOPINGTAI“DUSHUHUI”MISHUZHANGXUQINGQUNJIESHAO,“RENMINSHEXIWANGBAAIDUSHUHEXIESHUPINGDEREN、ZUOZHE、BIANJIYIJIGEZHONGMEITI、CHUBANSHEZIYUANZAIZHEIGEPINGTAISHANGHUIJU,RANGYOUXUYAODERENZHIDAOQUNALIZHAO,YOUZIYUANDERENZHIDAOZHAOSHENMEYANGDERENFENXIANG”。RENMINSHEDEXIANSHANGHEXIANXIADUSHUHUIBINGXING,XIANSHANGDUSHUHUIYIYUNYINGLIANGGEDUOYUE,MEIQIQINGZUOZHEXIANCHANGZUOTAN,LIRUZUIJINYAOQINGDESHI《DUDONGZHONGGUOGUSHI》DEZUOZHEDONGSHAOPENG。DANDUSHUHUIYEMIANLINYIXIEWENTI,“LIXIANGHENFENGMAN,XIANSHIHENGUGAN,XIANSHANGDUSHUHUIGEZHONGGONGNENGDEJISHUSHIXIANBIXIANGXIANGZHONGKUNNANDEDUO,SUOXUDEZIJINYEBUSHAO”。CONGJIZHETIYANKAN,CONGZHUCEDAOPINGLUNRENGYOUHENDUODIFANGXUWANSHAN。  

  ERGUONEISHEJIAOYUEDUZOUZAIQIANLIEDESHISHIDAICHUBANCHUANMEIDESHIGUANGLIUYING。SHIDAICHUBANGUFENYOUXIANGONGSIQIANDONGSHIZHANGWANGYAFEIRENWEI,SHEJIAOPINGTAISHIGAIZAOCHUANTONGCHUBANTUPOKOU,DUONIANLAICHUBANJIEZHUANXINGSUOZUODEDOUSHIDIANZISHU、SHOUJIYUEDUYILEIDESHUZIYUEDU,MEIYOUZHENZHENGDIZHENGHENEIRONG、KAIZHANSHUZICHUBAN。GUOYOUCHUANTONGCHUBANQIYEBUJINGGUOTUOTAIHUANGUDEBIANHUA,HENNANSHIYINGXINGSHIDEFAZHAN,ERMUQIANLAIKAN,JIANLISHEJIAOPINGTAISHICHUBANJIEKAIZHANHULIANWANGCHUBAN、JIANLISHUJUKUDECHULUZHIYI。  

开心棋牌   CHUANTONGCHUBANQIYELIYONGSHEJIAOWANGLUOLIANJIEYONGHU,MUQIANZHUYAOTONGGUOGEZHONGSHEJIAOGONGJURUWEIXIN、WEIBOYIJISHANGSHUDEZAIXIANYUEDUPINGTAI。ZHENZHENGZIJIZUOSHEJIAOYUEDUPINGTAIDERENGSHISHAOSHU,BIJINGCHENGBENHEJISHUGEHEBUDEBUKAOLV,DANYUEDUSHEJIAOHUAYIJINGSHIBUKENIZHUANDEQUSHI,MUZHIYUEDUDECHUANGSHIRENZUOZHIJIANBIAOSHI:“YUEDUBINGFEIDUISUOYOURENDOUSIMI,TANENGGOUTIXIANDUZHEDEXINGQU,ERZHEISHIYOUSHEJIAOXUQIUDE。SHEJIAOHUAYIJINGSHIBIXUDEPEIZHILE。”  

  ZHENGRUJIABURUIAILA·ZEWENZAI《DAOSHANGSHUDIAN》ZHONGSHUO:“WOMENDUSHU,YINWEIWOMENGUDAN;WOMENDUSHU,RANHOUJIUBUGUDAN,WOMENBINGBUGUDAN。”SHEJIAOYUEDUYEXUSHIRANGDUZHEBUGUDANDEGENGJIAZHIJIEDEFANGSHI。

关键词:

内页左侧下方

留言反馈

相关附件

暂时没有内容信息显示
请先在网站后台添加数据记录。